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QR codes are a great way to connect print marketing with online content. By using QR codes in your print materials, you can link physical items to digital information, giving customers an easy way to interact with your brand. This guide will show you how to use QR codes in your print marketing to get more people involved and get better results.

What Are QR Codes?

QR codes are square patterns that look like barcodes. You can scan them with a smartphone. When scanned, they usually open a website or show information. They're like a quick link between something printed and online content. QR codes are helpful because people don't have to type long web addresses, and they can easily get online information from printed materials.

Benefits of Using QR Codes in Print Marketing

• Easily connect print ads to online content
• See how many people use your print materials
• Give more information without making your design messy
• Make it easy for customers to do things (like visit your website or buy something)
• Change online content without printing new materials

Creating Effective QR Codes

To make QR codes that work well in your print marketing:

• Use a good QR code maker
• Make the code big enough to scan easily (at least 1 inch square)
• Try the code on different phones before printing
• Put a message near the code (like "Scan for more info")
• Make the code easy to see with different colors

Creative Ways to Use QR Codes in Print

QR codes can do more than just link to your website. Here are some fun ideas:

• Link to videos, like product demos or customer stories
• Give special discounts or deals
• Show directions to your store or event
• Help customers add events to their phone calendar
• Share recipes or how-to guides about your products

Measuring QR Code Success

To know if your QR codes are working, you need to check how they're doing. Many QR code makers have tools to help you do this. Look at things like how many people scanned the code, when they scanned it, and what they did after. This information can help you make your campaigns better over time.

Best Practices for QR Code Marketing

Follow these tips to get the most out of your QR code marketing:

• Always test your QR codes before using them
• Make sure the linked content works well on phones
• Use a clear message to encourage people to scan
• Don't use too many QR codes - put them in smart places
• Think about using QR codes that match your brand's look

Common Mistakes to Avoid

When using QR codes in your print marketing, be careful not to make these common mistakes:

• Putting QR codes where they're hard to scan (like on moving cars)
• Using QR codes without explaining what they do
• Linking to content that's not useful or relevant
• Making the QR code too small or hard to see
• Forgetting to test the QR code before printing

QR codes can really improve your print marketing by connecting physical items to online experiences. By using them in creative ways and following good practices, you can get more people involved and see how well your print marketing is working.

Need help adding QR codes to your print marketing? Leader in Print can help you create great print campaigns that work well with your online strategy. Contact us today at 561-200-9412 to learn how we can help improve your marketing with QR codes and high-quality printing.