The average person receives around 100 emails per day. That's a combination of personal emails, work emails, and companies vying for their attention. It's no wonder that opening your inbox can be daunting!

Yet a well-crafted email newsletter or physical newsletter, carefully constructed with well-chosen content is still a great way to communicate with your client base. It can keep them interested and up to date with what's going on and help to keep you at the forefront of their minds.

Let's explore how to create a newsletter that readers will love and that will generate the leads you're looking for.

What is a Newsletter?

A newsletter is a way that companies share relevant updates with their customers. For many companies today, an email newsletter is the best fit. But local businesses should not overlook the potential of physical newsletters.

Creating a newsletter customers will actually read can be a challenge. It needs to include:

• Scannable headers
• Clear branding
• Easy backlinks to your site
• The right balance of graphics/images/text
• A personal connection with the customer

Many companies address customers by their first names. If you're running a business with an informal vibe, this personalized greeting is a great way to start.

How to Write an Engaging Newsletter

These days, customers don't want to be faced with a hard sell from most businesses. Sure, Costco can get away with it, but let's face it, most of us just aren't operating on their scale. And even Costco understands the value of sending out a lifestyle magazine to its customers.

A newsletter is mainly a way to educate and inform. Promotional material should be consigned to about 10% of the email. Consider your niche and the unique angle you have to share with customers.

Play to Your Strengths

Does your company create unique clothing for a certain demographic? Use your newsletter to highlight your expert knowledge, but in an accessible way. You're subtly establishing yourself as an expert they can rely on through an engaging newsletter.

Keep sentences concise and to the point. Avoid fluff - filter information that has no value. Focus on delivering information that is relevant, useful, or educational.

Do Research

Research your target demographic. Access the latest insights on what they're concerned about and decide on a unique angle to pursue. Customers need to feel your passion for topics that matter to them.

What Customers Don't Want

Your customers do care about your business, but not as much as you do. It might be awesome that Jenny who started as an intern is now the VP of Marketing.

But is that worthy of an entire email newsletter? Keep it to an honorable mention and give your customers something of value to them.

Customers also don't want to be bombarded with promotions every day. Remember, your email is just one of a hundred they're facing every day. An email from your company should feel more like an occasional treat than a daily staple. 

Create a Newsletter With Leader in Print

At Leader in Print, we have years of experience in creating newsletters that people want to read. We're ready to work with you to create a newsletter that will promote your brand and generate leads.

Click here to request an estimate today!