Every Door Direct Mail (EDDM) helps Broward County restaurants reach local customers effectively. This guide shows restaurant owners how to create EDDM campaigns that bring in more diners.

What is EDDM and Why It Works for Restaurants

EDDM lets you send menus and promotions to specific neighborhoods in Broward County without needing a mailing list. Your materials go to every mailbox in your chosen areas, making it perfect for local restaurants.

Choosing the Right Areas in Broward County

• Target neighborhoods within 5 miles of your restaurant
• Focus on areas matching your price point
• Include business districts for lunch specials
• Consider seasonal residents in coastal areas
• Look at income levels that match your menu prices

Design Tips for Restaurant EDDM

When creating EDDM materials for your restaurant, high-quality food photos and clear menu highlights are essential to catch attention in the mailbox. Adding strong promotional offers gives customers a reason to visit right away, while a simple map helps them find your location easily. QR codes are a smart addition, letting customers quickly access your online ordering system with their phones. These design elements work together to turn mailbox browsers into actual customers at your restaurant.

Effective Sizes and Formats

EDDM allows several size options. For restaurants in Broward County, these formats work best:

• 6.5" x 9" menus - perfect for takeout items
• 8.5" x 11" full menus with specials
• 6" x 11" promotional cards for special events

Timing Your EDDM Campaign

Timing your EDDM campaigns correctly in Broward County can make a big difference in how many customers respond. Sending your restaurant promotions before major holidays helps you catch people planning their celebrations, while timing drops for tourist season puts your menu in front of visitors when they're looking for dining options. It's smart to plan mailings around local events, when more people are out and looking for places to eat. Setting up regular monthly drops keeps your restaurant fresh in local customers' minds and helps build a steady flow of new diners.

Tracking Your Results

Measure your EDDM success with these methods:

• Use specific coupon codes on each mailing to track which neighborhoods bring in the most business. This helps you focus future campaigns on your best areas.
• Track phone orders from mailers by asking customers how they heard about you. Train your staff to note when customers mention receiving your EDDM piece.
• Monitor website visits and online orders in the days after each mailing drop. Look for spikes in traffic that match your delivery dates.
• Compare sales before and after drops to see the direct impact of your EDDM campaign. Keep records of which menu items sell more after mailings.

Cost Considerations

When planning your EDDM campaign, you'll need to budget for several key expenses. Design and printing costs form your foundation, covering the creation of eye-catching materials that represent your restaurant well. Postal fees make up a significant part of your budget, with costs calculated per piece based on your chosen delivery areas in Broward County. Distribution and tracking systems add to the total cost but are worth the investment since they help you measure your campaign's success and adjust future mailings for better results.

Common EDDM Mistakes to Avoid

• Sending to areas too far away
• Using poor quality images
• Missing clear call-to-action
• Incorrect size specifications
• Poor timing of campaigns

At Leader In Print Inc, we help you manage these costs effectively while creating high-quality EDDM campaigns. Our team knows how to maximize your budget and get the best results. Contact Leader In Print Inc at 561-200-9412 to get a free estimate for your restaurant's EDDM campaign.

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