For a while, people might have thought that direct mail marketing was a dying marketing technique, given the rise of online advertising. However, we are now starting to see many internet users opting out of advertising in ...

People spend, on average, four times longer reading printed publications than they do on a digital news site. While the importance of digital marketing is undeniable, the benefits of using print products are wide-ranging. Consumers typically place ...

Managed print services (MPS) are programs that are provided by external companies that oversee a company's printing and documentation needs. They deal with maintenance issues, track how printing devices are being used, and much more.  ...

Businesses today need every advantage they can get to beat the competition. Many traditional marketing tools such as radio and newspaper ads don’t have the return they used to. Digital marketing is important, but how ...

When it comes to marketing your business, it's important to try different avenues both online and in-person to reach your target audience. For example, did you know that 70 percent of consumers say direct mail is more ...